Euromillions Ticket Holder Share Stunt Goes Viral

November 26, 2012 by  
Filed under Lottery News

A café owner in Keighley, West Yorkshire came upon an unusual way to promote his business earlier this week. He bought a Euromillions ticket for the draw on 13th November 2012, which had an estimated jackpot of £136 / €169 million and decided, in a bid to boost his business’ Facebook page, to share the jackpot to anyone who liked the photo, should he win. What started off as a quirky, novel way of attracting Facebook users to share his photo ended up with a whopping 41,734 likes, 262 shares and 486 comments!

So how did Adam Halliday, the owner of the Facebook page, the Euromillions ticket and the café, Adams Café, manage to turn his photo into a viral craze? Simply put, the photo contained everything a social media user could want from a post – it was fun, light-hearted and had a promise of a good old fashioned cash prize! Adam himself is said to have been “amazed” by the reaction, and plans to capitalise on its success in the next big draw.

As well as helping to promote the whopping Euromillions jackpot that week, Adam’s post also helped promote his business, with his page jumping in likes from just 91 in October to a whopping 2,723 to date! We at have a feeling that Adam and his family will be buttering a lot more baps in their cafe than usual, as we think their potential generosity will bring a lot of new customers in the coming weeks – all wanting a glimpse of what is possibly the most famous non-winning Euromillions ticket on the Internet!